Sonny Bill Williams has chosen to block out the BNZ logo from the collar of The Blues playing jersey because of his Muslim belief. In doing so he contradicts everything we believe about team ethos.

Williams surprised team management, by taping over BNZ logos on his jersey earlier this month, citing Muslim religious beliefs that don't support banks, alcohol brands or gambling sponsors.

Values and Standards is a core subject at The International Rugby Academy and has been for the last 15 years. Team standards are integral in creating a united will. The ‘Team Factor’ is what coaches strive to achieve. Every genuine High Performance academy in the world which successfully develops team athletes and coaches, has a focus on Team standards.

The All Blacks have a catch cry, ‘Better people become better All Blacks’, and we have all heard lines like, ‘There is no I in Team’.

'Team first' is obviously not one of Sonny Bill William's core beliefs and when team unity is eroded, it becomes more difficult for the team to be successful.

Just imagine if three other members of the Blues decided to block out the sponsors logo. Would BNZ pay the same money when their sponsorship is reviewed? Would they reduce it by 25%?

I'm picking Sonny Bill won't last as a member of "The Blues".

  • Murray Mexted, IRANZ Managing Director

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